Short answer: a salon or spa website exists to fill your appointment book. It needs a Book Now button that's always visible, a clear service menu with prices and durations, profiles of your stylists or therapists, real photos of your work and space, your policies, and a Google Business Profile with the same booking link. Make all of it effortless on a phone, since many clients will book from theirs.

The Short Answer

  1. A sticky Book Now button linked to your booking system.
  2. A service menu with prices (or "starting at"), durations and descriptions.
  3. Team profiles with specialties and individual booking links.
  4. Real photos of your work, team and space.
  5. Cancellation, deposit and late policies.
  6. Hours, location, parking and phone on every page.
  7. A matching Google Business Profile with your booking link and reviews.

How Should Online Booking Work?

  1. Use the booking system you already run your schedule in, and link to it or embed it, rather than adding a second calendar.
  2. Keep the Book Now button visible on every page, in the header on desktop and as a fixed button on mobile.
  3. Deep-link where you can: "Book a balayage with Jess" should open that service and stylist, not a generic page.
  4. Add the same booking link to your Google Business Profile. Google supports links that let customers book an appointment.
  5. Keep a phone option for clients who'd rather call.

How Should I List Services and Prices?

Clients want to know what they're booking and roughly what it costs before they commit. For each service:

  1. A plain name ("Women's cut and style", not just a brand name).
  2. A price or "starting at" price.
  3. The duration.
  4. A one or two sentence description of what's included and who it's for.

Put the menu on the page as real text, not as an image or PDF, so it's readable on a phone, accessible to screen readers and searchable. Group services by category: cuts, color, nails, facials, massage, waxing.

Do I Need Stylist or Therapist Profiles?

Yes. Many clients book a person, not just a service. A good profile includes a real photo, specialties, years of experience, any certifications or licenses, a short personal note, and a direct booking link. Ask each team member to approve their profile.

What Photos Work Best?

  1. Your actual work, with client permission for any photo that shows a face.
  2. Your space: the entrance, chairs or treatment rooms, so first-timers know what to expect.
  3. Your team.

Skip stock photos. They don't show what a client will actually get. Compress images so galleries load quickly on mobile, and add descriptive alt text.

Which Policies Should Be on the Site?

Put them on a clear Policies or FAQ page and link it from the booking flow:

  1. Cancellation and no-show policy.
  2. Deposits, if you take them.
  3. Late arrival policy.
  4. Gift cards and refunds.
  5. Accessibility details, such as step-free entry and restroom access.

Clear policies cut down on phone calls and awkward conversations.

How Do Google and Reviews Fit In?

Many new clients will find you on Google Maps before they ever see your site. Set up your profile with services, prices, photos and your booking link using our Google Business Profile guide. Then make review requests part of checkout. Here's how to do it within Google's rules. For everything else local, work through our local SEO checklist.

See a sample salon website design in our Design Showcase: Saffron & Shear.

Frequently Asked Questions

Q: Should I show prices on my salon website? A: Yes, at least "starting at" prices. Clients use them to decide whether to book, and it saves you phone calls.

Q: Can my website use my existing booking software? A: In most cases, yes. We link or embed the booking system you already use.

Q: Do I still need a website if clients book through Instagram? A: Yes. Your website is the one place you control your services, prices, policies and booking link, and it supports your Google profile.

Q: How much does a salon website cost? A: SS Labs packages start at $1,000, which includes local SEO and two hours of training. See our packages.

Get a Salon Website

Want a site that books clients while you're behind the chair? SS Labs is a web design studio based in Minneapolis, MN. Let's talk on a free 30-minute consultation.

Call: 507-339-5547

Email: Benjamin@StrategicSolutionsLabs.com

Book online: request your free 30-minute consultation. We reply within 24 hours.